.

	> An award winning publication > How to use this Website > Are you involved in community action? > Are you seeking funding? > Are you helping or teaching others? > Do you work for government? > Are you involved in tourism? > What is heritage conservation?
	.

..	..	..
.	Protecting your heritage	..
.	.	..
	Are you involved in tourism and heritage places? If you are a tourism operator, owner or a manager of a site or area used for tourism, or someone wanting to develop tourism in an area, the 8-step process will help you to protect natural and cultural heritage resources and make the most of tourism opportunities. Tourism often focuses on natural and cultural heritage places. It is important not to damage these resources or to 'love them to death'. This Website can help you to prepare a plan to protect a heritage place or area used for tourism. Particularly useful steps for you are: Step 4 - Why is this place important? For tourism, understanding the significance of places allows you to develop more sophisticated products with a clear market differentiation and selling point for promotion. Effectively communicating the significance of a place to visitors leads to higher quality visitor experiences and happier customers. Step 6 - What do you want to achieve? If you are managing a heritage place of interest to tourists, your objectives can include finding ways to look after your heritage resource while enabling tourism to grow. You will find further help in the Heritage Tourism Guidelines - Best practice for people involved in tourism and heritage places, jointly produced by the Tourism Council Australia and the Australian Heritage Commission. More details of this publication can be found in the Resources section.